Every day, billions of people use apps, booking systems, WiFi, and credit cards. This generates staggering amounts of data, including demographics, personal preferences, purchases and movement patterns. Opting in-to this space and utilizing all this information has not been possible previously. How it works -1. Simp signs a new Hotel called “Sun”. 2. Simp connects to Sun’s data-sources. 3..Simp can now extract GDPR-approved data from guests online at Sun.com and on-site via Sun’s existing WiFi, through Sun’s benefit app and more. This results in customers getting tailored offers and the hotel gets ROI.